The project “Sanza. The Village of Hospitality,” promoted by the Campania Region within Investment 2.1 “Attractiveness of Historic Villages” of the NRRP, envisions Sanza as a place where culture, creativity, and community once again intertwine in a vibrant and contemporary way.
Within this framework, the work of Scabec plays a key role. As part of Action Sheet 10 – Sanza Digitale, implemented under the line of action “Implementation of support activities for communication and dissemination of information on the area’s offerings,” Scabec develops an integrated system of tools to narrate and organize the identity of the village.
From the creation of documentation centers and research activities on intangible cultural heritage, to the design of cultural and nature-based itineraries, and the enhancement of info points and visitor information systems, these actions aim to improve hospitality and visitor experience. The digital dimension takes shape through platforms and content designed to promote cultural assets, landscapes, and local productions, within a coordinated communication strategy at the village level.
Alongside promotional activities, operational tools are implemented for the management of the albergo diffuso (scattered hotel) and artist residencies, together with social media management systems, with the goal of making storytelling, management, and the overall attractiveness of the area more effective.